(Added to website 10/14/24)
Summary Provided by RFRS Club Member
Presentation: Team Updates and Action Items
1. Introduction of New Pro
- Wayne Clark has been introduced as the new Pro.
2. Superintendent Update
- The Preserve Superintendent has left. Actively seeking a replacement.
- Interim Management: Mike K and the new agronomist will manage Preserve crews.
- Also we are two crew members short on the MV course.
3 Sales and Merchandise Concerns
- Mike K will meet with the Troon retail advisor to address:
- Sales performance: Currently far below budget (not even half).
- Excess inventory: Merchandise is not aligning with resident preferences (targeting 25-35 age group).
- Action: Mike K will conduct a survey to determine member preferences.
- Pickleball retail: Currently not selling.
- Comparison: HOA1 shop averages about $300K per year; we are significantly below this figure.
4. Marketing Initiatives
- Mike K is collaborating with Troon Marketing to send out emails announcing new rates. hope to get them out this week.
- Urgency: HOA1 has had their announcements out for 3 weeks.
- 2025 Golf Season: Begins November 1st.
5. Fall Plantings Update
- Status: Fall plantings are behind schedule.
- Deadline: Hydro-seeding must be completed by the end of the month or early November for proper germination.
- Uncertainty: No set date for previously promised plantings.
6. Check-in Procedure Changes
- Controversy on the requirement that all golfers must check in at the golf shop before heading to the course.
- Challenges: This has not increased retail sales and is causing frustration among golfers, particularly at the Preserve.
7. Marketing Opportunities
- Suggested to leverage marketing when over seeding at HOA1 by promoting our two courses are open.
- suggested to use comparison so members can see the value of the canyon card
8. Key Performance Indicators (KPIs)
- Discussion on various KPIs for golf; Lee will develop these.
9. Volunteer Opportunities
- Exploring options for volunteer residents to assist with course maintenance (e.g., rock picking from bunkers).
- Previous initiatives were well-received, and residents expressed interest in more involvement.
10. New Homeowner Golf Information
- Debbie is working to ensure new homeowner golf information reaches the right people in a timely manner.
- Further discussions will be held with Mike K.
11. Residents concerned their Range balls will expire. They will NOT.